Technical Content Marketer

PostHog is the open-source Product OS - it's a suite of product and data tools, built on the modern data stack. We provide product analytics, session recording, feature flags, A/B testing, event pipelines, and a data warehouse. PostHog can be deployed to the cloud, or self-hosted on existing infrastructure, removing the need to send user data to a 3rd party.

PostHog was created as an open-source project during Y Combinator's W20 cohort and had the most successful B2B software launch on HackerNews since 2012 - with a product that was just 4 weeks old. Since then, more than 10,000 companies have installed the platform, we've had huge success with our paid upgrades, and we have raised $27m from some of the world's top investors, and have shown strong product-led growth - 97% driven by word of mouth. Despite the 📉 tech market, we're default alive and doing better than ever!

We've been averaging >20% monthly revenue growth and we didn't raise a huge / now-overpriced round in 2021. While others are focused on layoffs and struggling to grow into huge valuations, we're focusing on an awesome product for end users, hiring (a handful of) exceptional team members, and seeing fantastic increases in revenue as a result.

About our Marketing team:

• We have loads of awesome stuff to write content about.

• We value depth over volume - if you want to spend 2 weeks writing a really in-depth guide, go for it!

• You'll have tons of autonomy to decide what to write about, but also the support of our Marketing team and paid ads agency to give you insights.

• We have a super-engaged developer community which you'll be creating content for.

We're only just getting started - our Marketing team is just 4 people but has an outsized impact.

• Creating top-of-funnel product-focused content marketing such as blog posts and tutorials that attract new developers to PostHog.

• Working with our marketing, product, and engineering teams to turn new features into innovative and timely content ideas. You'll manage content production from start to finish.

• Growing and maintaining our content schedule around user personas and segments.

• Analyzing how your content performs (using PostHog!) and deciding how to adjust our content strategy accordingly.

Here is some recent content the team has written:

• Product engineer vs product manager: What's the difference?

• HogMail #19: Which meetings should you kill?

• PostHog vs. Mixpanel

• How PostHog built an app server (from MVP to billions of events)

• You've written engaging top-of-funnel content for developers.

• You'll need to have experience doing software development, but this doesn't need to have been in a formal role.

• You have excellent writing, research, and communication skills.

• You come up with interesting and timely content ideas - you're not just interested in cranking out the same stuff as everyone else.

Nice to have

• You have another string to your bow - maybe you've dabbled in video content creation or social media